Bluesky Tightens Impersonation Policy to Combat Fakes

Bluesky, the decentralized social media platform, has strengthened its policies against impersonation in response to a surge in user growth and associated challenges. The platform has observed an increase in harmful content, including impersonation, coinciding with its expanding user base.

Key Measures Implemented:

• Account Removal: Bluesky has committed to removing accounts that engage in handle squatting or impersonation.
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• Moderation Team Expansion: The platform has quadrupled its moderation team to expedite response times to user reports, although a backlog persists due to the influx of new users.
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• Verification Enhancements: Bluesky is assisting prominent individuals and organizations in establishing verified domain handles to confirm account authenticity. The platform is also exploring additional verification methods to improve user trust.
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Community Guidelines:

Bluesky’s community guidelines prohibit conduct that targets individuals based on attributes such as race, gender, religion, ethnicity, nationality, disability, or sexual orientation. The platform employs a combination of in-house and community-driven moderation services to uphold these standards.

Future Directions:

CEO Jay Graber has indicated that Bluesky is considering a model where multiple verification providers coexist, allowing users to choose verification services that align with their preferences.

These initiatives reflect Bluesky’s commitment to fostering a safe and authentic user environment as it continues to grow.